This project utilized Adobe Illustrator, Photoshop, and InDesign to develop a complete restaurant brand identity. The assignment required creating a restaurant concept along with all supporting brand elements, as well as a restaurant menu. Reef’s is a high-end, modern seafood restaurant inspired by coastal and beach themes, reflected through its visual system and design choices. This project emphasized both conceptual creativity and cohesive brand development, requiring consistency across multiple deliverables and software platforms. The process strengthened my ability to translate a central theme into a unified brand expressed through varied applications and design tools.