The objective of this project was to develop the entirety of a brand, from the logo, typography, color scheme, to the identifiable symbols, as a team. Bow Wow is a dog food and treats subscription concept. We wanted the brand to be fun and simple, letting the brand’s mission speak for itself. By incorporating odes to our tag line “tasty. tempting, tail-wagging.” such as a dog’s tail wagging, and other dog related symbols, the brand becomes all together cohesive.

Once we had the brand developed we created examples of deliverables such as dog food packaging, a mock website, subscription box packaging, and a business card.